WCU Digital Content
Below are samples of work from both of my positions with WCU's digital content team. You can click on any of the images below to view a PDF.
Countdown to Cullowhee 2019 (This is Western)
I collaborated with WCU videographers to concept and produce the 2019-2020 school year's multi-part social media video series called Countdown to Cullowhee. This year's series was centered around the theme "This is Western," with the goal of drawing on student's nostalgia. 9 short videos captured different aspects of life at WCU in a matter of seconds through a heavy emphasis on visuals and sounds, leading up to the final video with the Chancellor welcoming students back to campus. Click through to YouTube to view all of the videos in the series, and visit WCU's website to see the accompanying blog posts I wrote for this series.
Instagram Story - Weekly News Update
I developed a new content series for WCU's Instagram to be used as a means to link to news content on Instagram. This allowed WCU to share more news on Instagram via the story, instead of filling the feed with photos that have long captions. It additionally provided a way for followers to stay up-to-date with campus news they may have missed on other platforms throughout the week.
Countdown to Cullowhee - University Police
Lip Sync Battle
I developed this video concept as part of the 2018-2019 school year's multi-part social media video series called Countdown to Cullowhee, working with WCU's videography team to produce. This video in the series generated the second most engagement of any video posted on WCU's Facebook account in 2018, and the most engagement of the entire series. Results included 344,800+ people reached, 120,200+ video views, and 10,600+ engagements.
Women's History Month Photo Re-creation Project
I collaborated with a group of WCU photography students on a project used on university social media platforms to celebrate Women's History Month. For each photo, a student selected a defining moment or woman whose actions changed the course of history. I developed the project as a way to showcase student work while also joining the national conversation about, and celebration of, women.
Happy Thanksgiving! (2018 Holiday Video)
I worked with WCU videographers to produce a 2018 holiday video concept I developed. The video was shared across WCU's social media platforms for Thanksgiving, and used the concept of thankfulness to shed a light on the important faculty and staff who make the university what it is. Through careful planning, we were able to surprise the professors and staff featured in the video with special thank you's from grateful students.
Content Satisfaction Survey
I developed a survey to measure student satisfaction with the current content produced by WCU. The primary goal of this survey was to find out students' content preferences to inform the development of future content and platform selections for paid advertising efforts.
The survey was completed by 519 students, representing 5% of the student population.